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Despite all of the negative press about the myriad mistakes Facebook is conceivably committing daily, they now rank as a $100+ billion company. While stock prices were unstable at best at the start of the year, Facebook's efforts in the advertising arena have especially proven profitable this year, with mobile leading the charge. Should Google be afraid? Oh yes, very.
The Google versus Facebook advertising war is far from nearing the finish line, but the playing field has been significantly leveled in recent weeks. Facebook has grown mobile advertising over 76% in the last quarter, bringing in over $656 million. Google, on the other hand, had second-quarter results that fell shy of expectations, and they're watching their advertisement prices weaken each quarter. | |
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Encryption Is No Match for NSA Decoding ProgramBy Jennifer Cowan (c) 2013 The National Security Agency (NSA)for some time has covertly been decoding encryption technology used around the globe to keep information safe online. The NSA, using a top-secret program code-named Bullrun and can now access virtually any digital communications, including banking and medical records, according to a report by The New York Times, in partnership with U.K. publication The Guardian and non-profit news organization ProPublica. Documents courtesy of NSA whistleblower Edward Snowden as well as interviews with industry officials revealed the NSA employs a number of methods such as collaborating with technology companies both in the U.S… | Putin Describes Snowden as 'Strange,' Says Russia Will Honor Asylum AgreementBy Jennifer Cowan (c) 2013 Edward Snowden may be a "strange guy," but Russian President Vladimir Putin said the National Security Agency whistleblower can rest easy that the temporary asylum granted by his country will be honored. "He is a strange guy," Putin said, describing Snowden during an interview with The Associated Press. "I don't get what he is thinking. Basically he doomed himself to a pretty difficult life. What will he do next, I don't even imagine. But it's clear now that we won't give him away, he should feel safe here." Snowden, until last month, had been holed up at Moscow's Sheremetyevo airport for several weeks after arriving in the country from Hong Kong on his way to Latin America… | |
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Google Asks Court to Dismiss Gmail Scanning LawsuitBy Jennifer Cowan (c) 2013 Google attorneys are asking a federal court to dismiss a lawsuit seeking the ban of automated scanning of Gmail messages for the purpose of serving up relevant ads to it users. The class action complaint, a multi-district litigation, says Google's scanning of e-mail messages is illegal because it is being done without the sender's or the recipient's consent. The lawsuit also accuses Google of breaching the Federal Wiretap Act and the California Invasion of Privacy Act because it reads e-mails not only to filter out spam, but for the express purpose of targeted advertising. Google lawyers, however, say the lawsuit is… | Oyster: the New App for Book Lovers and iPhone UsersBy SPN Staff Writers (c) 2013 Music lovers have Spotify and movie lovers have Netflix. Now there is a similar service for book lovers: Oyster. Oyster, a New York startup, is an iPhone app that offers unrestricted access to more than 100,000 books for $9.95 a month. The app, which is constantly adding new titles, is an invitation-only service for iPhone users. To request an invite, prospective users simply send their e-mail to the company through the site and the wait to receive an invitation in their inboxes. "We created Oyster to evolve the way people read and to create more of the special moments that only books can… | |
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Made Over PayPal App to Make Mobile Payments More ConvenientBy Jennifer Cowan (c) 2013 PayPal is launching new versions of its iOS and Android apps to make it easier for consumers to handle all of their financial transactions with their Smartphones. "With the new design of the app, we've made it easier than ever for our customers to pay when they're in-store and send money to friends," reads a blog post by PayPal global product vice-president Hill Ferguson. "Of course, because we're PayPal, paying with your phone doesn't mean you have to give up choice. We have made it even easier to pay using your bank account in one store and your creditcard at the next place. In this release, you can… | The Power of Blogging in 2013 for SEO & Your BusinessBy Julia McCoy (c) 2013 Blogging has been one of the most useful and efficient tools in creating or developing a brand, an idea, or in fostering a community in today's fast-paced business environment. Businesses are becoming more and more dependent on technology like social media and Web logging - a term coined in 1997 and has since been indispensable for every successful brand in the market today. It has evolved into different sub-categories like microblogging and has been effectively used even by politicians. So let's take a look - how has blogging become a tool for customer loyalty, brand recall and… | |
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