Which Customer Metrics Do E-Commerce Marketers Analyze for Greater ROI?

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Learn how you can increase the ROI of your email marketing campaigns. Download the white paper! Increase the ROI of your EM with RFM! RFM (Recency, Frequency and Monetary) analysis proved itself during the heyday of catalog marketing. Today's e-commerce marketers apply RFM analysis to find new, profitable strategic campaigns. Recency helps you uncover new lifecycle campaigns, affinity segments, re-engagement opportunities, VIP segments, and more. Frequency is particularly important in email marketing as ISP's calculate engagement metrics within their deliverability equation. Monetary ranking, rather than pure engagement data, will enable you to increase your customer's value over time. Download Leveraging RFM in Email Marketing to learn how you can increase the ROI of your email marketing campaigns! bronto.com | 1-888-BRONTO1 |bronto.com/blog

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