Jumat, 06 September 2013

New Lessons in Creating Unforgettable Content

New Lessons in Creating Unforgettable Content
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Sept 6,  ISSUE #1898

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New Lessons in
Creating Unforgettable Content

A SPN Exclusive Article by Tina Courtney-Brown (c) 2013

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Looking at today's mass media can be a depressing. We live in an age when CNN makes Miley Cyrus' twerking a cover story. Sites like Buzzfeed flourish by publishing "articles" such as 24 Inspiring Photos of Pigeon Street-Style. On the surface, it appears as though the internet is nothing but a rehashed version of a shallow gossip mag.

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Thankfully, that's only an illusion. Because the web is, in essence, a comprehensive library for all of global consciousness, it's natural that some questionably valuable content be at the forefront. Not every site rising in the popularity ranks leaves us questioning the validity of evolution, however; some support the notion that great content can truly equal huge success.

Can Positivity Finally Rule?
Many have lamented for years that mass media content - online and off - almost always maintains a depressing tone. Yet few sites have attempted to quell these concerns by presenting positive and intelligent spins on current news stories, and even fewer have seen any level of success. That is, until now.

Cue Upworthy, a ridiculously savvy and upbeat news site that is exploding onto the scene. Launched in March of 2012, Upworthy has a familiar news model, with a twist. The site's "curators" search for fascinating content on the web, and then present it with immensely articulate and witty insight. Unlike Buzzfeed's obsessive, regurgitated lists, Upworthy takes the unusual and interesting, and tells these stories from a whip-smart, and upbeat, perspective. It's wonderfully refreshing, and catching on like wildfire.

The Upward Climb of Upworthy
Since its conception, Upworthy's stated mission has been to "host the intersection of the 'awesome', the 'meaningful', and the 'visual." The site has significant knowhow in the form of its founders, too.

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Social Media News Technology News SEO News Business News

Six Tips for Managing Social Media with HootSuite

By Natalie McCatty (c) 2013

With so many social networks and every brand and sub-brand managing multiple accounts, it can be a challenge to stay on top of your social media campaigns. Luckily for us social media socialites, there is HootSuite. It's a social media management tool that is a simple, time-saving way to schedule and keep track of your social media accounts, like Twitter and Facebook. Instead of posting individually to each account every day (or multiple times per day, like on Twitter), you can schedule everything at the beginning of the week or month and only supplement with time-sensitive posts as they come up. Save time and get organized? Yes, please. …

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Now That Twitter Killed the Auto-Follow, Are Spambots Gone for Good?

By Tina Courtney-Brown (c) 2013

In what seems to be direct response from Twitter regarding a tirade of accusations that the service is a breeding ground for fake social followers, they have ceased the ability for users to auto-follow. Does this give spambots the official boot? It's a deafening blow, to be sure, and that's great news for businesses that have pioneered to build their social numbers the old-fashioned way: by appealing to real people.

Fake followers have been a fad since social networks officially landed, but it's been abundantly clear to marketers for years now …

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Qualcomm Makes Wearable Computing Debut with its Toq Smartwatch

By SPN Staff Writers (c) 2013

Mobile phone chip-maker Qualcomm is entering the Smartwatch fray with Toq, a connected wristwatch that can play music and field phone calls and messages. The touchscreen device - designed for use with Android Smartphones - will feature Mirasol, Qualcomm's low-energy display technology, wireless charging by WiPower and "a true stereo Bluetooth audio experience."

"Toq's always on, always connected, always visible wearable technology gives you a 'Digital 6th Sense,' telling you what you need to know, when you need to know it …

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Bing Kicks It Up a Notch With Improved Video Search

By Jennifer Cowan (c) 2013

Microsoft has launched an updated version of Bing video search in a clear bid to outdo chief rival and search engine giant Google. Bing has released a completely re-imagined search experience that was "designed from the ground up." It includes improved navigation and high-resolution pop-out previews that are both larger and more informative allowing for quicker discovery of videos.

"We know there is more than one great video service out there and that's why we showcase the best the web has to offer …

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Forget Google AdWords - Try Flat Fee ExactSeek Featured Listings

SEO or SEM: Choosing the Best Strategy

By Tina Courtney-Brown (c) 2013

For many, the terms SEO and SEM have become synonymous. On the surface, it's understandable - search engine optimization and search engine marketing indeed sound like similar strategies. As it turns out, they're only loosely connected.

Surprised? Join the club. There's so little talk about how different these two tactics are that businesses have neglected critical nuances and procedures that each highlight. And not every business needs to focus on both disciplines to see significant results. Yet the smartest ones have discovered that smart usage of both, in different doses, can produce the most impressive results …

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Americans Taking Action to Achieve More Online Privacy: Study

By Jennifer Cowan (c) 2013

American Internet users desire a degree of online anonymity and 86 percent have taken steps to secure just that by removing or masking their digital footprints, according to a newly-released study. Deleting cookies from browsers and using temporary e-mail names, are just a few of the methods Internet users utilize regularly in a bid to protect their privacy, according to a survey by the Pew Research Center's Internet Project.

Despite such efforts, however, 59 percent of Internet users feel it is impossible to be completely anonymous in this digital age, according to the study …

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