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At some point SEOs need to audit a site to find out what is going wrong and what needs to be fixed. There might be a number of things preventing a website from reaching its full potential but finding those problems can be difficult. The outline below will help educate you and show you what you should be looking at and how to fix it.
If you are performing SEO on behalf of clients, especially new clients, you need to have their sites thoroughly examined for technical issues. Whether a site has crawling issues, indexing problems, or other issues that are inhibiting the site's ability to rank, this process will find it.
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