Jumat, 10 Januari 2014

The Biggest Marketing Mistakes of 2013

The Biggest Marketing Mistakes of 2013
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The Biggest Marketing
Mistakes of 2013

A SPN Exclusive Article by Tina Courtney-Brown (c) 2014

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Every year, earnest marketers do all they can to expand brand identities and create unforgettable marketing campaigns. And every year, a handful of efforts become unforgettable for all the wrong reasons. Marketing blunders are commonplace – mistakes are what help us identify the road to success. Yet some snafus are so outlandish, so utterly awe-inspiring for the lack of consideration and offenses, that they provide glaring examples of what not to do for the rest of us.

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As you read the selection of this year’s biggest advertising boo-boo’s, bear in mind these are easier than we think to step into. Marketers normally have insane trajectories and goals and equally unrealistic deadlines, as well as ever-shrinking budgets. We all have made decisions on the fly that perhaps were better left out of the public eye. Be thankful to the folks who enacted the mistakes below; they did so that we don't have to follow suit. Learn from these oopsies – or be destined to repeat them instead.

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