Rabu, 04 Desember 2013

The Cardinal Rules of Viral Content

The Cardinal Rules of Viral Content
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The Cardinal Rules of Viral Content

A SPN Exclusive Article by Tina Courtney-Brown (c) 2013

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Many marketers chalk the success of viral videos and posts up to a mixture of timing and magic. Most believe that creating content that spreads like wildfire is simply a matter of good fortune. While a hefty dose of good luck, if there is such a thing, will certainly not hurt your efforts to go viral, the truth is the system is far more scientific.

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There are fundamental reasons that some content gets passed around like tissues at a viewing of “Titanic.” Taking the time to understand why people respond to the web’s most popular content gives you the ability to potentially duplicate these successes.

Content is Not One-Size-Fits-All

The first step in defining your content marketing strategy, and thus your future viral gems, is to clearly outline and understand your demographic. Do not make the mistake of crafting videos or articles that attempt to speak to one and all.

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