Jumat, 22 November 2013

Tumblr: The Future of Content Marketing?

Tumblr: The Future of Content Marketing?
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Tumblr: The Future
of Content Marketing?

A SPN Exclusive Article by Adrienne Erin (c) 2013

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With so many social networking sites out there, and what seems like a newcomer appearing every other week, you could say that business owners and marketers have more tools than ever at their disposal for spreading awareness about their products and brands.


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Naturally, this can be a double-edged sword. With so many different sites available for marketing, it can be a challenge to pin down which ones are going to have lasting appeal among fickle Internet users. The phrase “flavor of the week” readily applies to social networks; one week Google+ is condemned as a ghost town, the next it’s being touted as a bustling community. Who’s to say which of the current social networks will have staying power and which ones will be out of style in another six months?

Never fear: as with any other marketing question, we’ve got stats for that. Let’s ignore the big hitters like Facebook and Twitter for a moment and focus on up-and-comer Tumblr.

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