Jumat, 01 November 2013

How to Track the Success or Failure of Your SEO

How to Track the Success or Failure of Your SEO
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How to Track the Success
or Failure of Your SEO

A SPN Exclusive Article by Tina Courtney-Brown (c) 2013

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As you make changes to your organic SEO strategy via keywords or on-site updates, it can be challenging to know whether you efforts are actually generating positive results. Because organic SEO can take weeks and months to show tangible movement in your search engine rankings, it is essential to know how to accurately track successes and failures as early as possible. Educating yourself about the key metrics that point to the overall health of your SEO efforts can save tremendous time, money, and headaches.

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Accurate measurement of any SEO campaign varies significantly based on the actual business focus and its key objectives. There are, however, a few key performance indicators (KPIs) that quickly reveal the effectiveness of any SEO strategy. Read on for detailed tips on how to become an expert at reading your SEO analytics.

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