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As you make changes to your organic SEO strategy via keywords or on-site updates, it can be challenging to know whether you efforts are actually generating positive results. Because organic SEO can take weeks and months to show tangible movement in your search engine rankings, it is essential to know how to accurately track successes and failures as early as possible. Educating yourself about the key metrics that point to the overall health of your SEO efforts can save tremendous time, money, and headaches.
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