Senin, 07 Oktober 2013

Why Great SEO Can't Promise Great Results

Why Great SEO Can't Promise Great Results
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Oct 7,  ISSUE #1911

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Why Great SEO
Can't Promise Great Results

A SPN Exclusive Article By Tina Courtney-Brown (c) 2013

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SEO is a dicey and unpredictable world full of uncertainty. Even if you follow all the rules, you still aren't assured of moving a single notch in the rankings space. At least not on the time table you'd prefer - which for most of us, is instant.

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Think of SEO as a full-scale long distance race. Don't aim to be the road runner; be the turtle instead. SEO turtles are slow, methodical, sturdy, and persistent. They understand the race will bring challenges and hurdles. But they don't, ever give up.

Don't Believe the Hype - There are No Guarantees
As you embark on your SEO adventure, it's imperative that you be very mindful about those you trust to lead your charge. Many business owners reach out to SEO professionals to help them implement short and long term strategies, and for good reason - trying to decipher this ever-changing landscape is a full-time job. If you come across a contractor or firm that guarantees results, be very, very wary. SEO is not an exact science, and if someone is promising you top rankings, or any level of movement, they have no tangible proof to back up their claims.

Why can't we promise our efforts result in higher traffic and revenues? Let's examine the most relevant factors.

#1 - Competition
The single most volatile aspect of SEO is the intense competitive landscape. Depending on your industry, you have dozens to hundreds and maybe even thousands of competitors, and you're all vying for the same or similar keywords. Even if you're rocking your SEO, your competition may be even better. SEO professionals can't possibly be 100 percent sure that your competition won't leap frog ahead of you.

.... Continue Reading at SiteProNews

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How to Stay Updated as a Web Designer

By Abhishek Agarwal (c) 2013

I know what you're thinking: "I do stay on top of what's new in Web design, which is why I am reading this blog in the first place. I don't need to be told something as basic as how to go about updating my knowledge!" Well, if you are thinking along these lines, your confidence has to be applauded. But here's the rub: it's actually quite impossible to know everything there is to know about Web design and everything happening in this domain. The idea is to know everything that is important and learn more about the changes that impact the way you do your job. If there is a trend that has the potential to change your design process for the better, you need to hear about it. If there is a technique that seems to be improving the way people design websites, you need to be on top of it. But yes…

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Amazon to Debut Set-Top Box Just in Time for Christmas

By SPN Staff Writers (c) 2013

eCommerce giant Amazon is said to be gearing up for the launch of a video-streaming device just in time to make it into the stockings of technology buffs this holiday season. According to a report by The Wall Street Journal, the highly-anticipated set-top box will enable users to access Amazon's video catalog, including its Video on Demand store and Instant Video service. But it will also feature a variety of apps for streaming music, movies and games from other companies, sources told the WSJ. Amazon has been in contact with a number of app developers and cable TV providers to secure partnerships for the set-top box's launch, the sources said. Potential partners reportedly…

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Strategic Advertising Solutions for Your Products/Services!

Facebook Brings Advertising to Instagram

By Jennifer Cowan (c) 2013

Facebook has begun its efforts to monetize Instagram, the photo and video service it purchased last year, by slowly rolling out in-stream ads in the U.S. Instagram will ease into the advertising game to give its 150 million monthly users a chance to get used to seeing ads in their feeds. "We have big ideas for the future, and part of making them happen is building Instagram into a sustainable business," the company says in a blog post. "Seeing photos and videos from brands you don't follow will be new, so we'll start slow. We'll focus on delivering a small number of beautiful, high-quality photos and videos from a handful of brands that are already great members of the Instagram community." The news is not unexpected, although the jury is still out on how users of the service will react…

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Adobe Systems Hit By Hackers

By Jennifer Cowan (c) 2013

Hackers infiltrated the internal computer network of Adobe Systems, pilfering the personal data - including the encrypted creditcard or debit card numbers - of 2.9 million customers, the company has announced. The source code for numerous Adobe products was also stolen, seemingly by the same hackers. "Our investigation currently indicates that the attackers accessed Adobe customer IDs and encrypted passwords on our systems," the company said in a blog post. "We also believe the attackers removed from our systems certain information relating to 2.9 million Adobe customers, including customer names, encrypted creditcard or debit card numbers, expiration dates, and other information relating to customer orders. At this time, we do not believe the attackers removed decrypted…

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HTC Posts $101.3M Operating Loss, Samsung Predicts Record Profit

By Jennifer Cowan (c) 2013

HTC has reported a $101.3-million loss for its third quarter while rival and fellow Android Smartphone maker Samsung is well on its way toward announcing yet another quarter of record revenue. While Samsung readies itself to post an operating profit of $9.2 billion to $9.6 billion for its fiscal third quarter, up more than $2 billion over last quarter, HTC revenues hit $160 million with an unaudited operating loss of $119 million. HTC issued a brief press release today with minimal figures and no comments. This the Taiwanese company's first quarterly net loss since going public in 2002. The firm has sunk all of its revenue hopes into its flagship device the HTC One. While the Smartphone has been given good reviews, it has…

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Pinterest Sharing Levels Soaring: Report

By SPN Staff Writers (c) 2013

Pinterest is closing in on e-mail as the third most popular way to share behind Facebook and Twitter, according to social tracking firm ShareThis data. Sharing of Pinterest content via sharing buttons grew 15 percent in August, ShareThis revealed. The virtual pin-up board is an ideal way for advertisers to reach audiences on their mobile devices, ShareThis said, adding that Pinterest users shared content via mobile three times as much as desktop users. The site is the most popular sharing channel for iPad owners. ShareThis CEO Kurt Abrahamson told Business Insider Pinterest's rising popularity is due to both the highly-visual nature of the site as well as the variety of images - all of which show up well on tablets. "We have been noticing the rise of Pinterest as a sharing channel over the last year," he told Business Insider…

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