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When Google completely cut off keyword data at the end of September, it may have seemed out of the blue, but the first encrypted searches appeared as far back as 2011 and many believe that the events prompting this change date back even further.
On Sept. 24th, Rand Fishkin of Moz said in his special Whiteboard Tuesday that he believed about 75% of Google's searches were encrypted and predicted that 100% of keywords would soon be hidden. For marketers this change means new challenges as they try to determine how to navigate keyword research without referral data.
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| Zerply is a simple professional network focusing on your experience and talent while presenting you in the best possible way. || oCam Screen Recorder (6.9 MB) v13.0 allows you to capture your screen and audio simultaneously. Features include real-time audio encoding, dual monitor support, and scheduled recordings. Supports Windows XP+. |
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