Jumat, 20 September 2013

Yahoo!'s 30 Days of Change

Yahoo!'s 30 Days of Change
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Sept 20,  ISSUE #1904

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Yahoo!'s 30 Days of Change: What It
Means to Transform Your Brand

A SPN Exclusive Article by Adrienne Erin (c) 2013

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Yahoo! has been undergoing numerous changes lately. Even though the company has been around for a while, its been feverishly trying to modernize its brand identity to appeal to a younger audience.

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In a blog post titled Kicking off 30 days of change, Yahoo! said that "over the past year, there's been a renewed sense of purpose and progress at Yahoo!, and we want everything we do to reflect this spirit of innovation. While the company is rapidly evolving, our logo - the essence of our brand - should too."

But completely changing the image and perception of your company when you already have a specific audience can be harder than Yahoo! makes it sound.

However, they have taken certain steps to transform their brand identity - whether it's taking on a new logo or increasing its acquisition count - and many businesses can learn something from the bold moves being made.

A "Starworthy" CEO
Hiring Marissa Mayer as CEO was one of Yahoo!'s first crucial decisions this year. In the year prior, Yahoo! had four different CEOs and had negative encounters with two of them. Mayer, on the other hand, has created a buzzing sense of enthusiasm for the company, and many employees view her as a beacon of hope, especially with her experience working at Google.

Mayer has a sort of star quality, which Yahoo! hopes will help refresh their brand. And she has years of experience with product development and recruiting engineers - two things that have helped her make major moves, such as product updates and new acquisitions, which I'll talk about below.

.... Continue Reading at SiteProNews

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