Rabu, 25 September 2013

SEO Strategies for Mobile Phones and Tablets

SEO Strategies for Mobile Phones and Tablets
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Sept 25,  ISSUE #1906

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SEO Strategies for
Mobile Phones and Tablets

A SPN Exclusive Article by Tina Courtney-Brown (c) 2013

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Experts have been espousing for years now that mobile is the next big thing to hit the technical stratosphere. The truth is, the (mobile) eagle has landed. We can no longer anticipate the relevance of small screens; it's a bona fide reality. If your business hasn't yet embraced mobile and tablet designs, you're late to the party. But there is still time!

Get Your Website on Google's First Results Page



While it's true mobile SEO tactics share many similarities to web strategies, there are plenty of differences too, and these are what separate the masters from the fledglings. Looking for advice on how to rise the ranks in the mobile space? Keep reading and get in-the-know.

It's Time: Go Mobile
If you don't have a mobile site for your online business yet, it's way past time. If you're ready to hit the small screen with a big splash, you have two options - and this may even be your most important mobile decision:

1) Stand Alone Mobile Site - Many businesses opt to create a site unique for mobile users (also called an m.). These are advantageous because they allow your business to address the specific needs of your mobile customer, without watering down your traditional website.

2) Responsive Web Design - Responsive design is all the rage these days, and for good reason - Google has named it their preferred method for mobile. Responsive design is a site developed to automatically adjust screen dimensions and graphical elements for smaller screens. The important factor here is that your URL remains the same for all versions of your site. To quote Google: "Sites that use responsive web design, i.e. sites that serve all devices on the same set of URLs, with each URL serving the same HTML to all devices and using just CSS to change how the page is rendered on the device. This is Google's recommended configuration."

.... Continue Reading at SiteProNews

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Beyond Web 2.0: How to Prepare for the Next Online Revolution

By Scott Yates (c) 2013

What's the next online revolution? That's as much of a question as asking to predict the future of all events on the planet, even though there's always flag-waving clues along the way. In the case of going beyond Web 2.0, we can already see what the future is going to hold at least through the end of the decade. The focus for Web 3.0: video and mobile. Just how much will they shape the Web experience over the next 10 years? You can take what's already happening and merely triple the exposure. The Video Revolution According to the video-making service WIP, videos are projected to dominate about 86 percent of the online world by 2016. That's a huge jump from…

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Judge's Comments Indicate Sympathy for Google Books Project

By Jennifer Cowan (c) 2013

Comments from a federal judge Monday seem to indicate he supports Google's digital book project. Google is citing fair use in its legal defense of its Google Books project after being sued by The Authors Guild for massive copyright infringement. Google's Book Search works just like Web search. "Try a search on Google Books or on Google.com. When we find a book with content that contains a match for your search terms, we'll link to it in your search results," reads the Google Books website. "If the book is out of copyright, or the publisher has given us permission, you'll be able to see a preview of the book, and in some cases the entire text. If it's in the public domain…

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Make Billing Painless in 2013 with FreshBooks

Twitter Seeking Up to $1B Leading Up to IPO

By Jennifer Cowan (c) 2013

Twitter is seeking a $500 million to $1 billion for working capital purposes as the social network prepares to take the company public. Two major financial firms - JPMorgan Chase and Morgan Stanley - are the most likely candidates to provide Twitter with the funding after being beaten out by rival Goldman Sachs for the lead role in Twitter's offering, according to The New York Post. Sources told The Post Twitter's IPO will occur before Thanksgiving in the U.S. The microblogging site, which discreetly filed plans with the U.S. Securities and Exchange Commission (SEC) Sept. 12 for an initial public offering, is valued at about $15 billion, so seeking a $1 billion…

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Repetitive and Common Market Research Mistakes

By Davis Miller (c) 2013

Market research is vital because it can help you understand both your customers and their needs. It can also help you identify current trends that affect sales and productivity. Market research analysis requires a lot of attention and planning - it's not something that can be done in a single day. To achieve your goals, it's critical to avoid mistakes, and you can only do that if you're paying attention. You need to identify problems, find the skills to fix them and then unsure such mistakes are not made again. Avoid overspending Performing comprehensive market research doesn't have to cost a lot of money. Unfortunately, many business owners believe the…

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Forget Google AdWords - Try Flat Fee ExactSeek Featured Listings

Five Things to Consider Before Investing In an App

By Selena Mitchell (c) 2013

Smartphones have changed the way people are consuming media and mobile apps are redefining business methods. Because consumers are largely mobile, interaction with a brand is accelerated through engaging apps. Many small business owners, however, are not convinced they need mobile apps to promote their businesses. Read on for proof positive mobile apps are the way of the future. Going Mobile Smartphones and tablets sales are significantly outpacing those of desktops and laptops and, as a result, have truly revolutionized the way people communicate and complete transactions. Mobile devices give an improved customer experience…

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Facebook Debuts Autofill Payment Feature to Select Users

By SPN Staff Writers (c) 2013

Autofill with Facebook was quietly launched by the social network Monday as a way to enable consumers to pay for goods or services via their Smartphones with their Facebook credentials. The new mobile payment tool is rolling out to select users and will initially be tested with retailers Jack Threads and Mosaic, which are both powered by Braintree. More retailers will be added in time. "We are working on a mobile payments test called Autofill with Facebook that gives people the option to use their payment information already stored on Facebook to populate the payment form when they make a purchase in a mobile app," Facebook said in a statement to CNet…

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