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There's no rest for SEO experts and site owners who are constantly looking for ways to land and stay at the top of search engine results. SEO and social media marketing apps allow users to analyze and optimize from anywhere, at any time. You may even have a few you're already using. But, with apps, as with many things in life, you usually need to kiss a few frogs before you find your perfect match. Here are 10 SEO and SMM apps that deserve a closer look.
Google Analytics: If you have a Google Analytics account, you'll appreciate this app, which is an extension of GA on the web and optimized for your mobile devices. You'll find all the familiar aspects of Google Analytics, including navigation that mirrors the GA web tool and an Overview screen highlighting your key metrics. | |
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Content Marketing - Turning Small Businesses into the 'Big Boys'By Nicole Beckett (c) 2013 If you're like most small business owners, you're constantly fighting three battles: You've got tons of competition; There are a limited number of customers out there, and you're struggling to find them; You have limited money to play with. Basically, this means you have to come up with ways to make your business stand out - all without spending an arm and a leg. Well, cue the angels strumming harps and the clouds parting, because there IS a way to do both. All you have to do is succeed at content marketing. I know, I know, content marketing has become a buzz term as of late. However, it's not some passing fad. Instead, it's a bonafide way to turn your small business into the cream… | Facebook Releases Plan to Take Internet GlobalBy Jennifer Cowan (c) 2013 Facebook and its internet.org partners have released a white paper that lays out a strategy to bring affordable access to basic Internet services to "the next five billion people." The consortiums's goal is an expensive one. According to the white paper titled 'A Focus on Efficiency,' the "global cost of delivering data is on the order of 100 times too expensive" for internet.org's objective to be "economically feasible." The 71-page report discusses the need to reduce the "underlying costs of delivering data" and the need to use less data "by building more efficient apps" to make the consortiums's ambition viable. Facebook founder and CEO Mark Zuckerberg is… | |
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Microsoft's Bing Revamps SearchBy Jennifer Cowan (c) 2013 Bing has debuted a new logo and redesigned homepage to coincide with the release of a new search function that it describes as "the next generation of search" - one that will make it better able to compare with search engine king Google. Bing, Microsoft's search engine, has replaced its signature no-nonsense blue logo with sleeker, golden lettering while its design offers both cosmetic change and new as well as improved features. "With this release we've created a modern Bing.com experience - one that is faster, cleaner and more visually appealing," Microsoft general manager of user experiences at Bing Lawrence Ripsher wrote in a company blog post, adding that the new look automatically adjusts to the size of a user's screen. "We believe that search can be beautiful as well… | Rage Filled Tweets Have What it Takes to Go Viral: StudyBy Jennifer Cowan (c) 2013 Forget about happiness. Rage sells. Researchers from Beihang University in China have studied how tweets labeled with a particular emotion influence users of Weibo, the Chinese version of Twitter that has more than 500 million users posting roughly 100 million messages daily. And what they found was happiness, sadness and even disgust simply could not compare with tweets inspired by anger. The study seems to indicate that if you want your tweets to go viral, you need to tap in to your inner rage. Led by scientist Rui Fan, the university researchers amassed about 70 million tweets from 200,000 users and used these posts to study users that interact, according… | |
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Twitter iOS App to Get Multi-Media MakeoverBy SPN Staff Writers (c) 2013 Twitter's iOS app is set to be the recipient of a major overhaul in a bid to place new weight on multi-media and TV-related tweets, according to an AllThingsD report. Sources told the online publication the microblogging site will soon release a remodeled version of the app that exchanges its present tab configuration for a selection of media-heavy feeds users can swipe through. The app is to include the usual tweet stream in reverse chronological order, a feed focusing on user interactions and conversations, a stream dedicated to photos and a feed devoted to television-related tweets. The new design is to be accompanied by media content from third-party… | Samsung to Debut Second Smartwatch in Early 2014: ReportBy SPN Staff Writers (c) 2013 Samsung is just two weeks out of the gate with its Galaxy Gear Smartwatch and already there are rumors of a successor being unveiled early next year. Sources told Media, a Korean news site, the Galaxy Gear 2 will include GPS, longer battery life, and compatibility with a larger selection of Android devices. Currently, the Galaxy Gear can only be used with Samsung's Galaxy Note 3. The Galaxy Gear boasts a stainless steal face and a 1.63-inch touch screen with bands that come in multiple colors. The Android-based watch acts as an extension of its user's Smartphone, performing basic tasks like sending and receiving e-mails and text messages, answering… | |
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