Rabu, 04 September 2013

Gray Hat SEO: Is it Real and Should You Do It?

Gray Hat SEO: Is it Real and Should You Do It?
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Gray Hat SEO: Is it
Real and Should You Do It?

A SPN Exclusive Article by Tina Courtney-Brown (c) 2013

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Since the advent of SEO, like any human-created system, many have found it challenging to play by the ethical rules. Thus, "black hat" and "white hat" SEO were born. Black hat refers to shady practices where businesses purchase links and engage in bot-scamming techniques, and white hat are all those standardized practices that develop increased rankings the old-fashioned way: by earning it.

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It's a natural progression, then, that the ever-present desire to bend the rules as far as they can go without breaking would manifest a new SEO term, "gray hat." Many argue it's the best search engine game in town, while others say it doesn't even exist - there is no gray.

What exactly is gray hat SEO, and should your business consider pushing these boundaries? That all depends on your risk tolerance, adherence to structure, and willingness to walk the line between integrity and unethical practices. Read on to see where you land in the mix.

Gray Hat SEO: A Definition
Consider gray hat practices akin to a newly developed street drug - there's a period of time where those in the know can use it before it's deemed illegal. To some, these tactics are legitimate - crafty ways to play within the system, and come out on top.

In truth, gray hat is just a nicer way to say you're attempting to cheat the process, without looking like it. To illustrate this point, let's examine the most common gray hat practices.

Gray Hat in Action - Popular Tactics
Domain Purchases: Some businesses do a grab-and-purchase on old yet authoritative URLs that can then add backlinks to the sites they own, thereby boosting rankings.

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