Rabu, 07 Agustus 2013

Top 10 Must-Have Marketing Tools in Today's Digital World

Top 10 Must-Have Marketing Tools in Today's Digital World
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Top 10 Must-Have Marketing
Tools in Today's Digital World

A SPN Exclusive Article by Tina Courtney-Brown © 2013

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Marketing online is serious business, and without tools that support your mission, your campaigns don't stand a chance. While you could wade through the massive volume of marketing tools currently available in this dynamic and fast-paced space, we aim to simplify the process by presenting you with today's best suite of products.

Make Billing Painless in 2013 with FreshBooks

You already know about must-haves like WordPress, Google Analytics, and SEOMoz - keep reading to find out what modern tools you may not be aware of that can literally change your business life for the better.

#1 - KISSmetrics
KISSmetrics takes an innovative approach to site analytics. Instead of tracking vanity metrics (think pageviews, time spent, bounce rates, etc.), KISS looks at the data that actually impacts your revenues. Relatively speaking, this revolves around people, i.e. your customers, and how they interact with your site. KISS highlights important figures like conversion rates, lifetime customer values, churn rates, and average revenues per user. If you're not already tracking this data, KISS will revolutionize how you look at your metrics.

#2 - Scribe
There aren't many programs in the marketplace that actually help you be a better online marketer, but Scribe succeeds where most others fail.

.... Continue Reading at SiteProNews

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Wake Up Call For Business Owners: The Quality of Your Content Matters

By Bill Platt (c) 2013

I have been producing content for the Internet since the late-1990s, and I started working as a freelance writer in 2001. Beginning in late-2004, I started offering my writing services as a Search Engine Optimization (SEO) specialist. I have done everything from low-cost content creation to high-dollar SEO services, and I have done very well with each incarnation of my writing business. During my time online, I have seen the good, bad and ugly of content creation. For Example... In 2005, I had one particular client, who simply did not understand the true role of content creation and the search engines in the marketing of his business. Back in those days, some supposedly…

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Link Building and Content: The Right Combo for Getting Found Online

By Jess DelBalzo (c) 2013

In a recent interview, Eric Enge of Stone Temple Consulting asked Google's Matt Cutts a question that weighs heavily on the minds of today's SEO professionals: "Is link building illegal?" Google's algorithm changes over the past few years have scared many a webmaster into believing that backlinks could be detrimental to his or her site. No longer the basic SEO staple it once was, link-building has instead developed a reputation as risky behavior that Google is poised to punish. If anyone can debunk that misunderstanding once and for all, Cutts can. Cutts is perhaps the most infamous member of Google's organization, known for his work on the Search Quality…

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Presidential Veto on Apple Product Ban Worries South Korea

By Jennifer Cowan (c) 2013

The Obama administration's 11th-hour veto of a U.S. International Trade Commission (ITC) ban on imports of a number of older Apple devices, including the iPhone 4, is being criticized by South Korea. The presidential veto over the weekend- the first such action since 1987 -effectively erases South Korean technology giant Samsung's patent victory over American firm Apple. The ITC ruled early last month that the iPhone maker breached a Samsung patent covering wireless transmission technology and, as a result, banned the imports of the iPhone 4, the iPhone 3GS, the iPad 3G, the iPad2 3G and the iPad 3. Because the devices are manufactured in China, the ban would prevent Apple from selling the…

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Job Searchers Can Now Submit Applications Via LinkedIn Mobile Apps

By Jennifer Cowan (c) 2013

LinkedIn is making it easier for its members to apply for jobs on-the-go. The professional networking site announced Monday it has added mobile job application functionality to its iOS and Android apps, allowing users to quickly and efficiently apply for that dream job. "So why did we add this functionality? First and foremost, you asked us to," wrote LinkedIn associate product manager Vaibhav Goel in a blog post. "Plus, more than 30 percent of members who view jobs posted on LinkedIn come from mobile devices." LinkedIn began making automatic job suggestions to mobile users last month. The new feature is an extension of that service. To use it, simply select the 'apply' button next to the job of interest. The member…

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LinkedIn Reveals Company Page APIs for Posting, Analytics

By SPN Staff Writers (c) 2013

LinkedIn on Monday extended marketers' access to company page APIs, offering more options and a chance to better assess and manage analytics on the site. LinkedIn, which last month partnered with Hootsuite, HubSpot, Shoutlet, Salesforce, Spreadfast and Percolate on the API feature, is now allowing marketers to access its platform through a number of other third-party apps. "We want to enable our clients to manage their content marketing from any tool they are comfortable using," said LinkedIn seniorp specialist Keith Cowing in a blog post. "Opening our Company Page APIs…

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Social Media Use on the Rise Among Seniors

By SPN Staff Writers (c) 2013

The popularity of social network sites among older adults is on the rise, according to new research from the Pew Research Center's Internet & American Life Project. Those aged 65 and above have tripled their usage of social media sites since 2009, up from 13 percent in the spring of 2009 to 43 percent currently. In the age bracket directly below - 50-64 - six out of 10 Internet users use social media regularly. "Today, social networking site use is a major activity for Internet users from a wide range of demographic groups," reads the report. "Younger adults are especially avid adopters, but social networking…

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