Senin, 05 Agustus 2013

PageRank: Is It Still Important?

PageRank: Is It Still Important?
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PageRank: Is It Still Important?

A SPN Exclusive Article by Tina Courtney-Brown © 2013

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Since the advent of search engines, businesses have always strived to be top dog. From a PageRank perspective, this meant scoring the highest number possible, achieved through the art of link building. As time has progressed, the world of SEO and PageRank have become increasingly complex; so much so, some of the factors are no longer as crucial to your business's success.

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PageRank lands somewhere in the middle - it's still important, but it probably won't make or break you. That's good news to the masses of companies who have watched their PageRanks take a tumble, especially as the rules have changed.

So why exactly do PageRanks decline, and is it worth the effort in maintaining a high score?

PageRank Definition
Since PageRank is an often misunderstood concept, let's start by clearly defining what this computation reveals. PageRank is how Google weighs your site's authority, and it's determined by evaluating who and what you link to, and who links back. The higher the score, the more credible Google views your site to be.

Consider a popular website like the New York Times. If an article on the site links back to your content, you've just been gifted PageRank gold. Since NYT has considerable clout in the eyes of Google, a link to you is a veritable endorsement. Your outbound links are also factored into the final score.

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If you want people to purchase from you, they have to trust you. After all, when's the last time you spent your hard-earned money on a product that was being pushed by someone who struck you as less-than-upfront? On the Web, though, you can't just sit down and give your customers a chance to get to know you face-to-face. The only chance you have to earn their trust is through your content. That's why you have to follow these four tips every time you hit the 'publish' button: 1. Inform, don't sell Unless you're writing a page of sales copy, you shouldn't mention your products or the name of your company. Readers want to learn something useful, not feel like they're sitting …

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