Rabu, 21 Agustus 2013

How to Recover from a Google Link Penalty

How to Recover from a Google Link Penalty
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How to Rehabilitate Your Site
After a Google Link Penalty

A SPN Exclusive Article by Kristin Marino (c) 2013

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There may be few things more gratifying in the world of SEO than an incoming link from an authority site with stellar page rank and domain authority. Hopefully, all of your site's incoming links are beyond reproach. But, as Google becomes more adept at spotting what it considers to be unnatural incoming links, you may be the recipient of an unnatural links message from Google.

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If Google has taken a manual or automated spam action against you based on incoming unnatural links to your site, what, if anything, can you do?

First, ask yourself what you may have done to trigger this action. Google will not send you a complete overview of the links it deems unnatural, but it will give you an example of your unnatural links via your Google webmaster console when they detect evidence of paid links, link exchanging and other unnatural linking schemes you may not even be aware of. Basically, anything that goes against Google's quality guidelines is up for scrutiny. Google engineer and prolific blogger Matt Cutts suggests:

"One great place to start looking for bad links is the 'Links to Your Site' feature in Webmaster Tools. From the homepage, select the site you want, navigate to Traffic > Links to Your Site > Who Links the Most > More, then select one of the download buttons. This file lists pages that link to your site. If you select 'Download Latest Links,' you'll see dates as well. This can be a great place to start your investigation, but be sure you don't upload the entire selection of links to your site - you don't want to disavow all your links!"

Steps to Deal with a Google Link Penalty
If Google believes your site has been engaging in link spam over a period of time, they may consider it a severe case and will reduce the trust of your entire site. If specific links are a problem, Google may let you know about that as well. If this is the case, rather than taking trust away from your entire site, Google may just penalize those specific links. Your ranking may not fall, but you may be barred from ranking on some phrases.

.... Continue Reading at SiteProNews

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Multilingual Keyword Research in Five Steps

By Christian Arno (c) 2013

With Chitika reporting that half of Google search traffic is shared by the top two results, we know SEO matters. However, in this age of frequent search engine algorithm changes, finding the right balance has become a fine art. This is just as true for foreign-language SEO as it is for English-language campaigns. While adding the right keywords is still essential to attract relevant international traffic, overdoing it can earn a site or blog a hefty slap. A successful multilingual SEO campaign will focus on keywords with a high conversion rate, without the need to resort to keyword stuffing or other risky tactics. Step 1: Translate Keywords, Avoiding Pitfalls Tried and tested…

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IT Community Rallies Behind Researcher Denied Facebook Bug Bounty

By Jennifer Cowan (c) 2013

Facebook may have declined to pay unemployed IT researcher Khalil Shreateh for revealing a flaw on the social network, but security expert Marc Maiffret is making sure the Palestinian resident will be paid for his troubles. Maiffret, the chief technology officer at BeyondTrust, a leading security and compliance management company, has launched a campaign on gofundme to raise $10,000, the proceeds of which will go to Shreateh. Shreateh achieved his 15 minutes of fame recently by hacking Facebook CEO Mark Zuckerberg's personal Facebook page to expose a vulnerability in the social network's system after being ignored by the site's security…

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Outlook.com integration with Skype is now live in the U.S., Canada, Britain, Germany, France and Brazil, allowing users to make video calls directly from their e-mails. Microsoft announced Skype-powered audio and video calling for Outlook late Monday, four months after rolling out its preview version in select countries. "Now that you can make Skype video calls from Outlook.com, it's even easier to stay connected to the people you care about most," Outlook product manager Dawn Martynuik wrote in a blog post. "In a recent Ipsos Public Affairs poll, 76 percent of people say that their e-mail conversations frequently or occasionally result in a follow up phone or video call, or other means of communication…

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Some Missteps to Avoid While Negotiating

By Jason Phillips (c) 2013

Negotiating a contract can be a nerve-wracking experience because you need a series of key abilities to be successful. It's like a balancing act between doing your best to close a deal without having to give too much. Ed Brodow, the reputable speaker and founder of the Negotiation Boot Camp talks, about the most frequent mistakes people make during a negotiation. Consequently, he highlights a comprehensive selection of guidelines you might want to take into account to avoid these mistakes. Allowing too little time for the negotiations According to Brodow, most people believe that it's better to make a lot of concessions before it's too late. We all know that time works in favor of those who are less anxious, thus you will have to ask yourself during each negotiation how much pressure is being put…

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Twenty Percent of Americans Not Online, Despite Billions in Government Spending

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Twenty percent of American adults do not use the Internet, despite the $7 billion the Obama administration has spent over the past six years to develop and expand broadband access across the country. While nearly 98 percent of American homes can now access some form of high-speed broadband, The New York Times reports that about 60 million people are unable to access government and social services and miss out on jobs because they lack technological-savvy. According to the Times' report, only half of those over the age of 65 are online. Economic status also plays role. Many say they are not online because they simply can't afford to be. Internet use, the report notes, drops in households making less than…

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Google Chrome Working on Supervised User Accounts

By SPN Staff Writers (c) 2013

Google's Web browser could soon be expanding its multi-user accounts to include a 'Supervised User' feature, handing parents more control over what their kids can look up on Chrome. The supervised user accounts will be an extension of the multi-user accounts launched by Google for Chrome in 2011. The multi-user account feature enables a consortium of people to use the same browser, each with their own settings. Code in the latest Canary build of Chrome, which was first reported by Browser Fame, indicates this new type of supervised account would give restricted and controlled access to users. It appears a parent will be able to create a supervised user account that will be linked to the manager's Google account…

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