Senin, 13 Januari 2014

Protect Your Brand and Dominate the SERPs

Protect Your Brand and Dominate the SERPs
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Jan 13,  ISSUE #1951

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Protect Your Brand
and Dominate the SERPs

A SPN Exclusive Article by Adrienne Erin (c) 2014

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In the movie “Easy A,” Emma Stone’s character, Olive, learns a valuable lesson: It’s not what’s true that actually matters; it’s what people think is true that matters. Straight-laced Olive starts a rumor that she’s “easy,” and soon she becomes the most popular girl in school, don't mind the fact that she’s not so much as kissed any of the boys she’s rumored to be with. Her reputation is completely different from her true character.

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“Easy A” is just a movie, but its point rings true in real life as well, especially on the internet. Your company’s reputation is closely tied to its search engine results page (SERP). If you have a stellar reputation based on strong content, you can own the SERPs, but if someone’s damaging your image by spreading rumors or posting false, negative reviews, your standing can take a real hit. You want the good to outrank the bad, so to speak, since people tend to look at only the first few results of a search.

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