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| Everything you need to know about the biggest sales days of the year. | | | | |
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| What marketing strategies will retailers use during this condensed holiday season? Who will be the winners and which campaigns will fall flat during this annual high-impact, high-volume, sales-tacular week? Join us for What the #*?!* Just Happened? A 2013 Black Friday & Cyber Monday Recap and Analysis and we will cover: - Hour-by-hour email volume trends
- Promotional trends
- Year-over-year analysis
- Mobile and social's influence
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| Moderator: Malene Ward, Director of Education and Conferences, EEC | Presenter: Jim Davidson, Manager of Marketing Research, Bronto Software | | As an expert in email, mobile and social strategies, Jim Davidson brings over 14 years of experience in online marketing, managing email and cross-channel programs for top retail clients. From strategic vision to implementation, Jim has led clients to successfully meet aggressive revenue and performance goals. As Bronto's Manager of Marketing Research, he regularly publishes industry focused white papers, research reports, and contributes to the Bronto Blog. His articles can be found in publications such as DMNews and Multi-Channel Merchant. | | | |
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