Rabu, 18 Desember 2013

The Trust Signals Search Engines Look For

The Trust Signals Search Engines Look For
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Dec 18,  ISSUE #1942

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The Trust Signals
Search Engines Look For

A SPN Exclusive Article by Adrienne Erin (c) 2013

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Search engines are as important as they are frequently misunderstood. Contrary to popular opinion, it isn’t necessarily the larger or more highly trafficked websites that get the higher rankings. Instead, search engines have a number of criteria they use to make that determination: criteria that, in effect, help to level the playing field to let the little guys contend a little more effectively.

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One of the most important of those factors is trust. The reasoning behind it goes something like this: while the popularity of a site is definitely important, search engines are also concerned with providing their users with a quality experience. Sites that are more trustworthy, then, are favored over those that are not.

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