Senin, 09 Desember 2013

Social Media Stats that Will Impact Your 2014 Strategies

Social Media Stats that Will Impact Your 2014 Strategies
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Dec 9,  ISSUE #1938

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Social Media Stats that Will
Impact Your Strategies for 2014

A SPN Exclusive Article by Tina Courtney-Brown (c) 2013

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Businesses consistently dismiss the importance of social media, and in many ways, for good reason. It’s challenging to quantify, and even tougher to manage. You can’t do social halfway – either you’re tackling this landscape with a full throttle approach, or you’ve dipped a toe in and haven’t seen an iota of movement.

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One of the most difficult aspects of social media is the ever-changing landscape. Riding on assumptions and intuition about social demographics and trends is a fatal flaw. To be effective in the social stratosphere, you have to stay on the pulse of what’s trending. And that varies from platform to platform. What Pinterest users are going batty for will not match up with the latest Twitter tweets. So be prepared to stay on top of social media’s latest and greatest, or you won’t see your efforts pay off.

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