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Until recently, keyword research had been about what differentiates the meaning of words. Hence the SEO obsession with targeting long-tail keywords. For more effective SEO copywriting, we should be looking at using keywords or phrases that are broadly synonymous – as semantic ‘alternatives’ rather than ‘options’. This observation was prompted by a recent article on Wordtracker’s blog – but also by my own vast experience as a website and SEO copywriter. |
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