Rabu, 09 Oktober 2013

Will Google Hummingbird Affect Your SEO?

Will Google Hummingbird Affect Your SEO?
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Oct 9,  ISSUE #1912

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Will Google Hummingbird
Affect Your SEO?

A SPN Exclusive Article By Adrienne Erin (c) 2013

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Lately it seems like Google has improved its ability to provide direct answers to your search questions. These improvements are part of Google's new search algorithm called "Hummingbird," which is the biggest update to their search engine since the "caffeine Update" in 2009. To sum it up, Hummingbird helps Google provide more relevant knowledge to searchers - meaning the update has enabled Google to better understand the content it indexes.

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Google's new algorithm has the power to quickly analyze long, in-depth search questions instead of examining them word by word. Then, Google will be able to find and rank answers to the searched question from their indexed content.

Aside from more precise search results, Google has also made updates to other features, such as Google Now, that impact mobile devices. Updates like this affect every part of your marketing equation, but in ways that can benefit your business.

Just because Google has changed its algorithm doesn't mean SEO is dead or ruined. Let's examine how some of the Hummingbird updates affect your SEO efforts.

Google Now Cards
Google specifically describes Google Now as "the right information at just the right time." The feature aims to provide "cards" with valuable, current information throughout users' days; Google is clearly trying to improve the productivity of users' searches, specifically on mobile devices.

Google Now Cards are primarily directed at sporting events, weather, other entertainment events, restaurants, directions and more. With this feature, Google now has the ability to understand that when you're searching for a specific restaurant, you're not looking for a definition of a restaurant; instead, you want to know where the restaurant is, how long it's open today, if there are any specials, what they are serving on their menu, etc.

.... Continue Reading at SiteProNews

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Why You Can't Trick Google, at Least Not For Long

By Scott Yates (c) 2013

The term key-word stuffing has nothing to do with the edible concoction of vegetables, spices and bread that adds heft to a meat dish. In years past, however, many Web denizens crammed keywords into their sites to game Google, and other Web crawlers and get to page one of the search results. They literally stuffed their websites with popular keywords, and the result was a concoction all right, but of a particularly indigestible kind. Keywords are really nothing more than the most common words or phrases that people searching the Web enter into the search box. Sprinkling (rather than stuffing) popular key words into website design and relevant content is the only thing…

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Google Web Designer - A Tool for Building Websites and Apps Using HTML5

By Kinjal Adeshara (c) 2013

Google has been pioneering HTML5 development for a while now, and its website 'HTML5 Rocks is quite popular within the Web developer and designer community. Google sees HTML5 as the perfect solution to the Web design and development problems thrown up by the myriad of devices in the market. The company says more than 90 percent of users switch between devices - PCs, Smartphones and tablets - to complete tasks. Clearly, from Google's perspective, an HTML5-based Web design tool can give a great solution. To make it easier for creative professionals (shown on the DoubleClick blog) to build their own websites or apps using HTML5, Google has…

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Get Your Website on Google's First Results Page

Samsung Keeping Fingers Crossed for Last-Minute Veto of Ban

By Jennifer Cowan (c) 2013

Samsung is hoping U.S. President Barack Obama will extend the same courtesy to it as he did to Apple this summer with an 11th hour veto of a U.S. sales ban. The ban of a small number of "electronic media devices" will go into effect today if the president does not opt to overturn an August judgment by the International Trade Commission (ITC) in which the U.S. agency ruled the South Korean firm had violated two of Apple's patents, one that covers touch-screen technology and one dealing with headphone jacks. The company filed a request to overturn the ruling with the U.S. Trade Representative (USTR), saying such a ban would set a dangerous…

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Microsoft Testing 'Bing Offers Card-Linked' to Streamline Deal Redemption

By Jennifer Cowan (c) 2013

Microsoft is banding together with several partners to give Bing Offers - a service that helps users find great local deals - more relevance for its users. As part of The CardLinx Association, Bing has debuted Bing Offers Card-Linked to Seattle-area bargain hunters. The test-run, which is expected to soon launch in other U.S. cities, allows Bing Offers users to link their payment cards to their Microsoft accounts. Since launching Bing Offers in April, Microsoft has been given a lot of feedback on ways to improve the service. Its partnership with CardLink is a bid to do just that. "Since we launched the program we have been committed to exploring ways to make as…

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Graph Search Recruiter Makes It Easy to Find Talent on Facebook

By Jennifer Cowan (c) 2013

It is now easier than ever to find the perfect job candidate on Facebook, thanks to a new Graph Search add-on. Graph Search Recruiter, a new tool from social-recruiting firm Work4, leverages the social network's Graph Search to give recruiters the chance to source talent from Facebook's 1.1 billion-strong membership. "Facebook Graph Search is a revolutionary tool in and of itself," Work4 CEO Stéphane Le Viet says in a press release. "But we saw the need for recruiters to be able to quickly and easily access the millions of potential candidates and sort through the data efficiently. While LinkedIn gives recruiters access to search about 25 percent of the market, Facebook gives recruiters access to…

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Forty Percent of World Will Be Online By End of 2013: Report

By Jennifer Cowan (c) 2013

The affordable variety of mobile plans has amplified the reach of Internet globally, a new study has revealed. And, by the end of the year, 40 per cent of the world's population - 2.7 billion people - will be connected to the Internet, according to a report from the International Telecommunication Union (ITU). Worldwide, there will also be roughly 6.8 billion mobile-cellular subscriptions - almost as many as there are people on the planet. "This year's IDI figures show much reason for optimism, with governments clearly prioritizing (information and communication technologies) ICTs as a major lever of socio-economic growth, resulting in better access and lower prices," said ITU Secretary-General…

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