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Content marketing is something that a lot of people seem to struggle with but I'm here to tell you today that it doesn't have to be difficult or challenging, even when you haven't done it before.
Before I dive right into this guide and go through all of the ways that you can make this easy, I need to tell you about the mistakes that you need to avoid: | |
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How Fair Use Laws Affect Your Marketing EffortsBy Tina Courtney-Brown (c) 2013 Fair use is a law that is egregiously abused, daily, by much of the internet. By definition, Fair Use outlines when it's acceptable to use excerpts of copyrighted material. These special case scenarios include research, teaching, criticism, and news reporting. It's that last one that throws the web for a loop - sites like Buzzfeed have manifested an extremely loose view of "news", and as such, the internet is having a hay day with other people's content. Many companies are abusing fair use by incorporating copyrighted material into their content marketing efforts, often without a single thought that they might be abusing the system. Photos, music, and video snippets… | Four Ways to Make Your Site More Convenient for UsersBy Abigail Clark (c) 2013 With so much competition from other firms and websites, companies must ensure their sites are user-friendly and easy to navigate. Once you decide to redesign your website, be sure you keep these four tips in mind: Tip 1: Keep Your Site Streamlined You may assume the majority of people coming to your site have satellite Internet that allows them to download content at lightning-fast speeds. As recently as 2010, however, six percent of U.S. Internet users relied on dial-up connections. The number of people with low-bandwidth and spotty Internet access gets even larger when you consider the global population. This makes it critical that you design your site to be… | |
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Four Ways to Find Profitable Keywords for Successful Niche CreationBy Onibalusi Segun (c) 2013 For anyone who is into niche creation, keywords are the vital component that holds the business together. Today, I'll be detailing four ways you can find the right keywords to use in setting up a profitable niche site. 1.) Using Google Suggestion Tool Google's suggestion tool and related search results can easily be used to choose great keywords. For example, typing "Pablo diet" into the search will immediately activate Google's Suggestion tool to reveal key phrases which Google users themselves typed into Google when performing a search. Also, as an added advantage, scrolling to the end of the search results will reveal more key phrases the search engine… | Security Researcher Paid $100,000 for Finding Major Windows 8.1 FlawBy Jennifer Cowan (c) 2013 British security researcher James Forshaw is $100,000 richer after reporting a major flaw in Windows 8.1 to Microsoft, just one week ahead of the operating system's official launch. Forshaw found an issue in the preview version of Windows 8.1 that would have left users vulnerable to hackers. He was able to find the bug after studying the operating system for a little less than a month. Katie Moussouris, Microsoft senior security strategist, told The Guardian Forshaw's discovery was especially beneficial because it revealed a new type of attack and its deviations. The information was worth $100,000 because it gave Microsoft the ability to defend against… | |
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Lenovo Still Top Dog in Shrinking PC MarketBy SPN Staff Writers (c) 2013 Lenovo remains the top PC maker on the market, despite plummeting sales in China - its biggest revenue source, research firm Gartner has revealed in its latest report. Lenovo's overall shipments increased 2.8 percent over the previous year thanks to the U.S. and European markets, giving the company a 17.6 percent share globally. PC sales are on the decline across the board, however, dropping 8.6 percent worldwide in the third quarter as consumers gravitate toward tablets - which is good news for Apple and Google, but hurts companies like Microsoft and Lenovo whose bread and butter is the traditional computer. Globally, PC shipments rang in at 80.3 million in the past three months - the lowest numbers… | Facebook Posts Differ By Age, GenderBy SPN Staff Writers (c) 2013 A Facebook post reveals a lot more than you might think. Researchers at the Positive Psychology Center of the University of Pennsylvania and the Psychometrics Centre at the University of Cambridge, without seeing any identifying traits, can often guess a person's age range and gender strictly by their posts. The researchers, in a study of 15.4 million Facebook messages from 75,000 volunteers found some common identifiers of both age and gender in many posts. For instance, females tend to use more "emotions" words (excited, for example) as well as first-person singulars and more psychological and social processes while males tend to swear more and use object references (such as Xbox). Men are also disposed to using the word 'my' before the words wife or girlfriend. When it comes to age, school and homework are most often… | |
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| Uberflip gives marketers, publishers, professionals, educators and corporations the tools to produce effective content marketing experiences that can be distributed and tracked everywhere. | UDID+ (1.8 MB) v2.5 is a simple tool that displays the Unique Device Identifier (UDID) and other information of your iOS device. It allows you to either email the UDID to someone, or to copy it. Supports iOS 4.3+. |
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