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When Google completely cut off keyword data at the end of September, it may have seemed out of the blue, but the first encrypted searches appeared as far back as 2011 and many believe that the events prompting this change date back even further.
On Sept. 24th, Rand Fishkin of Moz said in his special Whiteboard Tuesday that he believed about 75% of Google's searches were encrypted and predicted that 100% of keywords would soon be hidden. For marketers this change means new challenges as they try to determine how to navigate keyword research without referral data. | |
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High Rankings, Google and the Human FactorBy John Oppenheimer (c) 2013 The wheel in the sky keeps on turning... all the while Google continues to circle its wagons, tightening the noose on the precious marketing spending of corporate America. Considering Google is constantly tweaking its algorithm, one aspect has, and most likely will remain the same: the dependence on human involvement to validate websites and their content. This involvement insures the quality of the top ranked sites in search results. The foundation of Google's better search results lies in the human factor: links. Links that are placed manually by website owners, editors and webmasters, linking one website to another. The premise was and remains, that if you could… | Common Pitfalls of Conducting Employee and Customer SurveysBy Jason Phillips (c) 2013 Employee satisfaction surveys enable businesses to understand how their employees feel about their jobs, as well as about their work environment. A well-crafted survey is meant to add improvements and boost performance. Yet, not all companies value the importance of employee surveys, and sometimes bad questions and unrealistic expectations lead to disastrous results. As far as customers are concerned, the same principles apply. If you're not asking the right questions, how can you expect to convince people to purchase? Inappropriate planning Every satisfaction survey must have a purpose. Why are you doing it? What improvements can it bring? Think… | |
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Reasons to Choose Crowdsourcing for Your Brand's Identity DesignBy Marry Warner (c) 2013 You can't do today's job with yesterday's methods and be in the business tomorrow! - George W. Bush. Regardless of former U.S. President George W. Bush's occasionally idiotic utterances, this quote is actually really instructive and anyone who wants to start up his/her own business, especially online, should follow it. The eCommerce industry is a booming one and crowded too, businesses pop up and vanish overnight so, to run a sustainable and successful business, one needs to make quick and smart decisions that positively affect business growth. One of the first rules for any business is to take necessary measures to minimize expenditures while getting the most it… | Tech Companies Continue Transparency Quest With Letter to SenateBy Jennifer Cowan (c) 2013 Some of the technology sector's heaviest hitters are again banding together to petition the U.S. government for increased transparency on national security surveillance orders. Apple, Dropbox, Facebook, Google, LinkedIn, Microsoft, Mozilla, Reddit, Tumblr, Twitter, Yahoo, as well as a number of other tech companies and non-profit organizations have sent a letter to the heads of the U.S. Senate and House Judiciary Committees to voice support for proposed legislation that would allow them to publish details of the National Security Letters they receive from federal law enforcement agencies requesting customer data. The letter supports Sen. Al Franken's… | |
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Yahoo Launches App Passwords to Improve User Data ProtectionBy SPN Staff Writers (c) 2013 Yahoo is adding a second layer of protection to safeguard user data: App passwords. The new feature, available for Android and iOS, supplies users with a temporary password that can be used to give a device the authorization to access the users' Yahoo apps. Yahoo is recommending customers use the new tool in addition to its second sign-in verification. "Simply go into your account settings, turn on second sign-in verification, and then generate the one-time app password," Yahoo said in a blog post. "Once you do, you can enter the password your mobile app, and it's as simple as that. Your device will be logged-in, so you won't have to go through this step again." A temporary password is created for each app… | Facebook to Share User Actions With TV NetworksBy SPN Staff Writers (c) 2013 Twitter is not the only social network seeking to monetize the lucrative television industry. Facebook is joining its social networking rival in offering real-time feedback on major network television shows in a bid to convert users' likes and comments into advertising revenue, The Wall Street Journal reported. Facebook on Monday began providing new data to CBS, Fox, ABC, and NBC - the four largest television networks in the U.S., as well as a few other select partners, Facebook officials told the WSJ. Facebook will share data detailing the "actions" its members take on the site such as likes, comments and shares pertaining to a particular television episode, the publication reported. The data would be used to… | |
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