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As a rule, people are predictable creatures. Ask a crowd of people to think of a vegetable, and 90% of folks will answer "carrot." The same is true for when asked about a popular tool (the majority of us, of course, say "hammer.") This is known as the Prototype Theory, or a "mode of graded categorization in cognitive science, where some members of a category are more central than others," according to Wikipedia.
What this means to your SEO strategies is simple: understand how people think, and then design and execute sites and content with your audience in mind. If you do this successfully, your customers will be like moths to a flame. | |
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Press Release Marketing In a Post Penguin 2.0 Search LandscapeBy Christine O'Kelly (c) 2013 As the co-owner of a press release distribution site, I wasn't only NOT surprised when Google updated its link scheme's document, but also pretty excited. But wait... shouldn't I be worried that my industry just became obsolete? Not at all. In fact, many SEO and PR industry influencers like Lee Odden, Bruce Clay, and Patrick Coffee are writing about the new value of press releases in a post Penguin search world. Having been in the SEO and PR industry for a decade, I see press releases and other PR tools becoming more important than ever before. From my vantage point, I've literally watched some sites fall and some sites soar even higher post Penguin 2.0 - all… | Seven Ways to Suppress Negative Search ResultsBy Sam Peters (c) 2013 Your business reputation is everything. A good reputation can help you build and expand your consumer base, but a bad reputation can deteriorate customer loyalty and erode potential sales. Business owners need to understand that in order to survive the modern information-rich environment, it's absolutely necessary to manage their business' online reputation. When you want to research a business or brand, the first thing you do is look it up on a search engine. Here, we are given a listing of various search results that shed either a positive or negative light on the business we're looking for. You can't control what people say about your business. The testimonies… | |
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Different Styles of NegotiationBy Jason Phillips (c) 2013 People in general see business negotiations as a combination of strategies and tactics. That's not entirely wrong, but you need to know that negotiations also involve feelings and values, so these strategies and tactics must not affect the emotions of the buyer. Business people often see a sales negotiator like a doctor. He can opt for numerous tools when it comes to solving a problem, just like a physician can make use of various remedies to treat a health condition: a wide range of pills, ointments, physical therapy, diet, potions, shots, surgical procedures, and lifestyle modifications. As a negotiator, you have the possibility to use various styles, strategies, methods, tactics and alternatives when you're involved… | 10 Best No-Cost iPhone Apps of All TimeBy Hannah Howard (c) 2013 The mobile device in your pocket doesn't just allow you to send and receive calls and messages, it's also a potential powerhouse of applications that lets you stay connected, experience life to the fullest and boost your productivity. Unfortunately, it can require a rather hefty upfront investment to procure one of these phones, much less keep current with all of the apps in the marketplace. However, while there is a seemingly endless array of paid apps in the iTunes App Store, you may be surprised by how many infinitely useful and fun apps are no-cost. These are 10 of the apps that you're likely to find yourself turning to several times throughout the day that won't make a dent in your bank account.… | |
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Google, Yahoo, Facebook Call on FISC for More TransparencyBy Megan Abraham (c) 2013 A trio of online companies is petitioning the US Foreign Intelligence Surveillance Court to allow for more transparency regarding national security requests. Google, Yahoo and Facebook announced Monday they've banded together and asked the US government to allow them the right to publish the types of national security requests - in detail - they have been given in relation to the Foreign Intelligence Surveillance Act. In a blog post written by Richard Salgado, Google's director of law enforcement and information security, and Pablo Chavez, the firm's director of public policy and government affairs, Google… | Nissan Developing Smartwatch to Connect Driver With CarBy Megan Abraham (c) 2013 Consumers have been eagerly awaiting to see which Smartphone maker will be the next to unveil a wearable computer, but a Japanese car company has surprised all by announcing it's developed its own high-tech device. In an announcement Monday car company Nissan said it's developing the Nismo Smartwatch - a wristwatch computer designed specifically for the Nismo motosports line. The device is the first of its kind, according to Nissan, to connect driver and car using Bluetooth LE in conjunction with a Smartphone app. Much like Samsung's newly released Galaxy Gear, the Nismo acts as a… | |
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| Wired's Map Lab documents Senior Science Editor Betsy Mason and Senior Science Writer Greg Millers' quest to become mapmakers. They explore interesting maps found from historical archives and the imaginations of people. | Rhonna Designs App allow you to add personality to your photo edits. They provide all the tools necessary to give your photos a creative boost. Supports iOS 6.0+. |
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