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Looking at today's mass media can be a depressing. We live in an age when CNN makes Miley Cyrus' twerking a cover story. Sites like Buzzfeed flourish by publishing "articles" such as 24 Inspiring Photos of Pigeon Street-Style. On the surface, it appears as though the internet is nothing but a rehashed version of a shallow gossip mag. Thankfully, that's only an illusion. Because the web is, in essence, a comprehensive library for all of global consciousness, it's natural that some questionably valuable content be at the forefront. Not every site rising in the popularity ranks leaves us questioning the validity of evolution, however; some support the notion that great content can truly equal huge success. |
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Six Tips for Managing Social Media with HootSuiteBy Natalie McCatty (c) 2013 With so many social networks and every brand and sub-brand managing multiple accounts, it can be a challenge to stay on top of your social media campaigns. Luckily for us social media socialites, there is HootSuite. It's a social media management tool that is a simple, time-saving way to schedule and keep track of your social media accounts, like Twitter and Facebook. Instead of posting individually to each account every day (or multiple times per day, like on Twitter), you can schedule everything at the beginning of the week or month and only supplement with time-sensitive posts as they come up. Save time and get organized? Yes, please. … | Now That Twitter Killed the Auto-Follow, Are Spambots Gone for Good?By Tina Courtney-Brown (c) 2013 In what seems to be direct response from Twitter regarding a tirade of accusations that the service is a breeding ground for fake social followers, they have ceased the ability for users to auto-follow. Does this give spambots the official boot? It's a deafening blow, to be sure, and that's great news for businesses that have pioneered to build their social numbers the old-fashioned way: by appealing to real people. | |
Qualcomm Makes Wearable Computing Debut with its Toq SmartwatchBy SPN Staff Writers (c) 2013 Mobile phone chip-maker Qualcomm is entering the Smartwatch fray with Toq, a connected wristwatch that can play music and field phone calls and messages. The touchscreen device - designed for use with Android Smartphones - will feature Mirasol, Qualcomm's low-energy display technology, wireless charging by WiPower and "a true stereo Bluetooth audio experience." | Bing Kicks It Up a Notch With Improved Video SearchBy Jennifer Cowan (c) 2013 Microsoft has launched an updated version of Bing video search in a clear bid to outdo chief rival and search engine giant Google. Bing has released a completely re-imagined search experience that was "designed from the ground up." It includes improved navigation and high-resolution pop-out previews that are both larger and more informative allowing for quicker discovery of videos. | |
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SEO or SEM: Choosing the Best StrategyBy Tina Courtney-Brown (c) 2013 For many, the terms SEO and SEM have become synonymous. On the surface, it's understandable - search engine optimization and search engine marketing indeed sound like similar strategies. As it turns out, they're only loosely connected. | Americans Taking Action to Achieve More Online Privacy: StudyBy Jennifer Cowan (c) 2013 American Internet users desire a degree of online anonymity and 86 percent have taken steps to secure just that by removing or masking their digital footprints, according to a newly-released study. Deleting cookies from browsers and using temporary e-mail names, are just a few of the methods Internet users utilize regularly in a bid to protect their privacy, according to a survey by the Pew Research Center's Internet Project. |
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