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Since the advent of SEO, like any human-created system, many have found it challenging to play by the ethical rules. Thus, "black hat" and "white hat" SEO were born. Black hat refers to shady practices where businesses purchase links and engage in bot-scamming techniques, and white hat are all those standardized practices that develop increased rankings the old-fashioned way: by earning it.
It's a natural progression, then, that the ever-present desire to bend the rules as far as they can go without breaking would manifest a new SEO term, "gray hat." Many argue it's the best search engine game in town, while others say it doesn't even exist - there is no gray. | |
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Nonplussed: Is the Google+ SEO Benefit Worth Your Time?By Karl Fendelander (c) 2013 Google+ has gotten a fair amount of flack for being the social network that no one is on. Since it's launch in 2011, it's seemed that the best thing the average denizen of the Internet can say about it is that it isn't Facebook. SEOs, though, have been every watchful of Google+, sure that if any social network would be a big influence on the search engine results pages (SERPs), it would be this one. This notion is driven home by comments from Vic Gundorta, the head of Google+, who refers to the service not simply as Google's attempt at a social network but "the unification of all Google's services, with a common social layer." This, and the fact that G+ recently passed Twitter… | 10 Points of Protocol for a Promotional VideoBy Terri Seymour (c) 2013 Video marketing can boost your sales substantially. But, making an effective video will take time and effort. According to ComScore, 64 percent of viewers are more likely to purchase a product after watching a video. Video was the fastest growing advertising method in 2012. If it is not a medium you currently use, you might want to seriously consider a promotional video for your business. Below are 10 points of protocol for your video: Grab Your Audience — Making an impact in the first few seconds of your video could mean the difference between success and failure. Getting the audience involved works very well in many situations. This will compel them to hear more… | |
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Use Facebook like a Pro: Lessons from Top CompaniesBy Henry Conrad (c) 2013 Social media has become so much a part of our lives. Every photo, experience, thought, idea, or moment presents a chance for sharing something that will generate 'likes' and elicit comments. Content shared online is immediately consumed by online 'friends' — this is easy to achieve, thanks to newsfeeds and e-mail alerts. Companies in assorted industries got this trend right. In fact, Facebook alone can deliver quick results. Here's how you can employ the strategies of top companies when it comes to social media, specifically Facebook: Engage fans with thought-provoking and interesting questions. Don't… | Microsoft to Acquire Nokia Handset Division for $7.2BBy Jennifer Cowan (c) 2013 Microsoft is making a massive investment in its mobile future with the $7.2B purchase of Nokia's handset and services business, announced by the companies today. The Redmond software giant has been slow to enter the mobile phone market and, as a result, has been left far behind by chief rivals Samsung and Apple. If its multibillion dollar deal with Nokia — which is best known for its Lumia devices — is approved by the Finnish company's shareholders and meets regulatory approvals, Microsoft will be positioned to make a noticeable impact on the Smartphone market. The deal is expected to… | |
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DEA Has Access to 26 Years' Worth of AT&T RecordsBy Jennifer Cowan (c) 2013 The National Security Agency (NSA) is not the only federal law enforcement agency with reams of data on American citizens at its fingertips. The Drug Enforcement Administration (DEA) has had access for the past six years to AT&T's mammoth database of U.S. phone records dating back to 1987, The New York Times is reporting. Agents working on a counternarcotics program have been able to maintain routine access to the database as part of The Hemisphere Project, which involves not only AT&T, but local drug officials. As part of the project, the government pays the wireless carrier to place… | Facebook Fixes Flaw that Enabled Hackers to Delete Posted PicturesBy Jennifer Cowan (c) 2013 Facebook is expressing its appreciation in the form of a $12,500 payment to Indian researcher Arul Kumar for discovering a vulnerability that allowed hackers to delete any image stored on the social network. The vulnerability, Kumar said on his blog, manipulates the Facebook Support Dashboard. The bug, which was labeled "critical" and has since been fixed, worked with any browser, but was most often exploited through Smartphones. To explain how the exploit works, Kumar posted the diagram, shown below, on his blog. The Facebook Support Dashboard allows users to track the progress of the reports — such as… | |
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