[Fresh Factor Series #2]: The 4 steps to profitable daily content

In my email yesterday we talked about the Google Freshness Factor. In particular, this one rule of thumb has always paid off tremendously in my SEO: "You should be adding at least one new page per day on a highly relevant topic to your site." - Jerry West, Google Best Practices Guide. (not an aff link) And even though that doesn't sound very easy, it IS actually pretty simple. This short email contains the content guide you've been missing. Here's a winning strategy that'll engage readers, win subscribers and make Google totally thrilled too. The best part? There's only 4 easy steps :) 1) Define your niche, and go a step beyond Say you're making a website for a Cleveland Chiropractor. You may only be trying to rank for a few standard keywords, simple stuff like "cleveland chiropractor", "cleveland chiropractic", "chiropractor in cleveland" … not very original, not very exciting, not very broad in nature. "What the heck could I write about that topic every single day!?" Well, actually, quite a lot.  First things first, you should locate the root cause of why most people search for your business. Even though most leads might come from those 3 big keywords, the customers are actually interested mostly in the "back pain" niche. Ding! Ding! Ding! That's what I mean by "going a step beyond." Focus on the pain point your customers are experiencing, and the information they'd really appreciate. Not just the plain vanilla keywords you want to rank for. By the way, back pain happens to be one of the absolute biggest niches online, with infinite topics to write about! 2) Build a big 'ole keyword list! If you followed step 1 correctly, this part is a breeze. I recommend right now that you google the phrase "back pain" and we can get started scanning through the giant world of ideas there (147 Million results just showed up.) From there, all the related searches (lower back pain, chronic back pain, back pain causes, back pain exercises …) are each candidates to become huge categories on your blog. Then there's Google Keyword Planner, industry journals, competing websites that already have tons and tons of topics for you to borrow from, and Link Emperor's keyword tool is ridiculously useful too :) Now, you might be saying that you'll never rank for those giant keywords, and that they're way too broad for your local chiropractor to benefit from anyway, so what's the point? The point is this: By incorporating all of these related keywords into the content on your website, Google will start to develop a stronger and stronger sense of theme in your website.  The stronger the theme and the fresher the content, the more Google will love your website. You'll blow away the competition, which is mostly just local chiropractor websites with a couple pages of thin content and nothing more. They won't stand a chance in Google's eyes. (Not to mention, your on-site conversions will skyrocket when potential customers see how helpful and professional your website is.) However, we won't just be creating useless keyword-stuffed content. The key is to make it useful and interesting.  We haven't even scratched the surface yet for potential topics, because the best strategy of all is to... 3) Use The News On any given day all year round, you can search news.google.com for "back pain" or "chiropractor" or any of the other related keywords we found in step #2. Journalists are the most creative content writers in existence. They have to come up with hundreds of topics every week just to fill up a newspaper / magazine. So borrow their ideas! Go on and do it! Search news.google.com and tell me you can't instantly find a month's worth of stories. And once you've done that… *Do you still feel like an article a day would be tough to come up with?* Well, it certainly would be if you were writing them all yourself. However, THANKFULLY you're not... Because you were smart enough to... 4) Take Advantage of TestedContent.com It's never been easier to hand all this extra work over to somebody else (and trust that it'll be done properly the first time by our professional staff). Our Gold Plan offers 30 articles per month for ONLY $297. That amount of steadily published content will have you blanketing all your long-tail keywords. You'll also show prospective customers that your business is always on top of the latest trends in your industry. ...and you won't believe the boost Google will give you in the SERPs due to the Freshness factor we talked about yesterday. The best part is that the content is all professionally written. Our in-house editors are sitting in the office next to mine right now, perfecting articles to make sure they're approved for publication. Click here to view pricing at TestedContent.com To your success, Bobby P.S. We're offering your first 3 articles for only $7. The price already went up once after we got so much demand, so lock in the current prices by subscribing today! Claim it here: http://www.testedcontent.com/le

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[Free Guide] How often does Google want you to post fresh content?

One of the toughest parts about running a link building service is that we don't have direct control over the amount of quality content on our clients' websites. You would not believe the sites that some people try to rank. They'll write in with an SEO question, so we take a look at the website… and it's a 3-page mini-site that they're trying to rank for an ultra competitive keyword! ...just not gonna happen. Not since Panda, anyway. Which brings us to the topic of the day: How often should you publish fresh content to your website? Obviously, the more content the better, for a lot of reasons: Your customers have more reasons to subscribe to your website It increases overall time on site It increases the amount of Internal Pagerank in your website Google rewards domains that frequently publish content You have more opportunities to incorporate long-tail keywords Customers see that you're an active business, so they trust you more ...and although those are all obvious benefits, let's just focus on SEO for a second. Have you heard about Google's "Freshness Bias?" There's actually a noticeable improvement in rankings when a site starts publishing content on a daily basis. I first noticed the difference a few years ago, and I have to give credit to one of my SEO role models, Jerry West, for bringing it to my attention. "You should be adding at least one new page per day on a highly relevant topic to your site." - Jerry West, Google Best Practices Guide. Jerry is genius.  He actually manages gigantic private networks of thousands of diverse websites. By tracking their ranking changes, he's able to closely analyze what's currently working in Google. I highly recommend his Best Practices Guide (not an affiliate link). Moz.com has also gone into great detail on the importance of fresh content in SEO. Check out two of their more thorough discussions here and here. The truth is, if you're not constantly adding content to your website(s), be prepared for an uphill battle when it comes to SEO. (By the way, we're not just talking about money sites here. It also really helps with parasites like web 2.0 properties. They rank much more effectively with regular content updates.) Now you may be thinking something like "Wow, that sounds like a ton of work. There's no way I could come up with that much content" or "I don't have the budget" or any number of other things... But the truth is, it's wayyy easier to order quality content now than it ever was before. It doesn't have to be expensive, either. At our new website TestedContent.com, we offer a Gold Plan for only $297/mo that comes with 30 (Yes 30!) custom-written articles per month. If you're serious about getting results online, it's the best money you can spend. Just make sure to choose your topics wisely.  ...and that's why tomorrow, I'll be sending you a Content Strategy Guide so comprehensive that you'll never, ever feel like you have "nothing to write about" again. :) Tomorrow I'll explain exactly how to strike a balance between publishing keyword-related content, news-related content and more. Stay fresh! Bobby P.S. If you haven't claimed your first 3 articles for $7 yet, what are you waiting for? It used to be 4 articles for $1, and even this price won't last forever. So do it already! Claim them here: http://www.testedcontent.com/le

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Is Your Content Writer Slacking?

Is your content writer submitting their best possible work every time? Or are they just banging out articles as fast as their hands can type, then shipping them over to you without a single edit?

 

Do you have any way of knowing the difference? 

 

I didn't, until very recently. I also had NO IDEA how lazy most writers are!

 

Kevin and I have been working our tails off this year, interviewing over 1,000 content writers to find the very best. 

 

In this link, I'll explain how we designed a system that can tell when a writer is working to their potential:

 

Click Here.

 

Bobby

 

P.S. Would you like to get 4 top-quality, original and fully edited articles for only $1? 

 

Details here.

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